We have seen a huge shift over years of people using our app on mobile devices. Although we have an mobile optimized web version but we primarily our mail were desktop optimized and experience over mobile was not optimized.
I worked with the design team in creation of the assets/components of the design. Also as most of our mails have similar componets such as content cards, user cards and other components we planned to implement it in such a way that components can be reused and creation of new emails is easy.
Visual Design, UI development
Jan '12 – Aug '12
Ensure email are responsive on all major mobile devices and different mail apps. Increase CTR in the emails for mobile versions.
We rigorously tested the emails in litmus as well as live testing. Also saw an increase in engagement in different mobile email clientxs
Create component that can be reused easily and create mails quickly and iterate on them regularly
For weekly digest we noticed an increase of 5%-10% in adjusted CTR in A/B test with previous design. For contact digest the