SlideShare premium goes free

PRO features released as free

PRO goes free

About This Project

SlideShare premium features were released in a planned manner to all users. It was well recieved by users and covered widely by media.

As it was a planned release in a phased out manner I had tp plan out all the navigational changes and also work on the in product communication plan. Also as there were many existing users on various plans we had to migrate them in a planned manner to ensure their overall experience is hampered.

Project Details

 Information architecture, Visual design & Marketing
 Jan '14 – Mar '14 


SlideShare decided to axe its premium model and roll-out all the PRO features to all users. But as we had many users on various different plans and to compound that isssue many were on monthly/yearly plans; we had to plan out the implementation cautiously.

    Important changes:

  1. Removal of PRO nomenclature and loops from product
  2. Changes in navigation to accomodate PRO features.
  3. Highlight the PRO features in the appropriate user flows.
  4. Separate communication plan for PRO as well as free users (in-product and email/blog).
  5. Assist marketing team in launch of PRO features
Changes in Information architecture
Existing information architecture of the SlideShare PRO features
Proposed plans page if we have a single monthly plan

Changes in features as per the plan
Features to be modified and discontinued

The design plan was shared with the design and product team. Also discussed the various mocks/sketches at various stages; also tested the low-fidelty mocks internally. The deisgn pattern on sub-navigation was borrowed from list pages. Kept the deisgn minimalist and ensure the focus is on the features.

The primary reason to move them to my uploads was that it already houses the author's content and all the features are related user's content. Apart from that the myuploads page is a frequent visited page, hence users would discover these features easily, free and PRO alike.

Balsamiq mock for content related features
Moving PRO content related features to My uploads

Moving PRO content related features to My uploads

Final implementation with visual style
Moving Leadshare and Analytics to My uploads

IA changes for my SlideShare premium content features

Additional loops for highlighting features
Slideview additional CTAs for PRO features

Slideview page, author panel viewed only by author

To ensure that all free users will have a consistent UI we move the PRO profile settings to the user account settings. Also we planned to move all the profile related setting to User profile page at a later stage when we redesign profile (ongoing development). Created a new design pattern for the side-menu (no visual feedback of the selected state).

Implementation of profile related
Moving PRO profile related settings to account settings

Moving PRO profile related settings to account settings

SlideShare PRO was discontinued in a step-by-step manner, beginning with yearly plans followed by the monthly plans. Also the renewals/subscriptions were handled in a similar manner. Also had to change the upgrade/downgrade loops to ensure smooth transition for existing users.

Proposed plans page
propoesed plans page incase we still have monthly plans
Proposed plans page if we have a single monthly plan

Analytics Launch

I was involved when we released analytics launch to all users. We already had moved the analytics section to My uploads section, so that the existing users are already aware of the UI changes. There were minor cleanup tasks in analytics sub-navigation which I mocked up and implemented.

Analytics Launch mail desktop

Analytics launch mail desktop version

Analytics Launch mail mobile view

Analytics launch mail mobile view

There were many users who didn't have data such as top countries, views and other data; so we gave a simple mail highlight the key USP's for SlideShare analytics.

Analytics Launch mail for users with no useful data

Analytics mail for users with no personalized data

Results and feedback

We had a overwhelming response from media and well as users. It was widely covered on social media and widely appreciated by users.

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